Non-constitutional: Activate the Arbitrum community and market Arbitrum DAO( the end result of the Arbitrum Fellowships:https://forum.arbitrum.foundation/t/introducing-arbitrum-fellowships/23235)**
Abstract:
This proposal aims to increase the quality and quantity of communication for all Arbitrum DAO initiatives based on the findings of the Social Media fellowship and our collective experience in web3 marketing. The Arbitrum DAO Social Media Fellowship, established through Arbitrum Fellowships, aimed to coordinate DAO contributors around marketing. This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.
We propose a focused three-month experimental phase with two main objectives:
Motivation
The Arbitrum ecosystem is in steady (and hopefully sustainable) expansion mode! This means there is a constant influx of contributors, proposals, projects, grant recipients, builders, etc. that need marketing support, education, and nurturing.The Arbitrum Foundation handles the majority of the marketing, but it cannot support all the DAO initiatives and projects (eg: projects that were funded by the DAOs grant programs).
To address this, a survey was sent to delegates, contributors, and foundation employees, resulting in 19 responses (12 from major delegates with over 30M ARB voting power, 5 from service providers, and 2 from the foundation). Feedback from the Arbitrum community highlighted the following opportunities:
Rationale:
Reflecting on Arbitrum DAO’s marketing needs, we’re reminded of the quote from Tally’s governance book: “From chaos, patterns emerge, and from patterns come insights”.
Based on DAO feedback, we’ve identified key patterns:
Missions:
Example of the action plan for the next three months:
Duration: December 1 – February 28
Goal: Create a cohesive, memorable marketing strategy for Arbitrum DAO.
Action Items: Daily quality posts, weekly threads, and biweekly community spaces with ALL projects that want 2.


*Based this on posts 7 days a week (including meme development), Partner engagement with other X Accounts, delegates, grantees, etc.
The team lead has discretionary decision power and can remove/add contributors based on the context/workload. We will provide regular updates on our progress and continuously listen to the community to adjust the focus.
MILESTONE 1
MILESTONE 2
MILESTONE 3
Active members of the working group:
| Name | TG Handle | X account | Experience |
|---|---|---|---|
| ZER8 - Team Lead | @zer8_future | @zer8_future | Managed grant programs,created marketing campaigns and runs X accounts for 1Hive. |
| Coffee-crusher - Marketer/AMA Host | @coffeecrusher | @achartersmith | Marketer with +20 years of experience. |
| Haier - Marketing Strategy/ Research | @Haier_Ten | @TenHaier | Web3 marketing, Social Media and Community Manager |
| Tekr - Community updates | @tekr0x | @tekr0x | Builder, co-founder of Iggy Social, Update manager |
| René - Graphic Designer | @rene_hdz | @rene__hdz | Graphic designer with +10 years of experience |
| Eren - Partner relations | @Eren_Targ5 | @Eren_Targ5 | Strategist with +7 years of experience |
Multisig: The funds should/will be managed by the MSS.
Milestone-based funding will be based upon the deliverables of the marketing team at the end of Month 1 (20%), Month 2 (40%), and Month 3 (40% ) and requires active contribution for each milestone (month), to receive payment. Any remaining marketing compensation at the end of month 3 will be clawed back to the Dao or used to fund other initiatives that require urgent resource allocation.
This proposal is the final conclusion after three months of work by the first bottoms-up initiative in the Arbitrum DAO, the contributors were not part of a team or had any connections on the social graph prior to this, but still managed to coordinate, market Arbitrum DAO and draft this proposal. We know this is far from perfect, but we believe these types of efforts should be nurtured, learned from and duplicated. At the end of the day, this is Arbitrum DAO.
You can read about the accomplishments of the Social Media Fellowship here.
If you're interested in joining us, you can do so here: https://t.me/+Ttawgg1eAMI3OGJk
This proposal is also meant to ask some open questions like:
-How do Dao funded projects get marketing support from Arbitrum? Will it get support from the DAO, Foundation, OL, or? -How can we coordinate better across all Arbitrum X accounts? -How can we permisionlessly allow anyone(curated) to post from the DAO X account?
PS. This group was recruited by the Fellowships group and formed organically in a bottoms-up way, the contributors didn't know or have ever collaborated with each other prior to this effort and are from very diverse geographical locations
Non-constitutional: Activate the Arbitrum community and market Arbitrum DAO( the end result of the Arbitrum Fellowships:https://forum.arbitrum.foundation/t/introducing-arbitrum-fellowships/23235)**
Abstract:
This proposal aims to increase the quality and quantity of communication for all Arbitrum DAO initiatives based on the findings of the Social Media fellowship and our collective experience in web3 marketing. The Arbitrum DAO Social Media Fellowship, established through Arbitrum Fellowships, aimed to coordinate DAO contributors around marketing. This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.
We propose a focused three-month experimental phase with two main objectives:
Motivation
The Arbitrum ecosystem is in steady (and hopefully sustainable) expansion mode! This means there is a constant influx of contributors, proposals, projects, grant recipients, builders, etc. that need marketing support, education, and nurturing.The Arbitrum Foundation handles the majority of the marketing, but it cannot support all the DAO initiatives and projects (eg: projects that were funded by the DAOs grant programs).
To address this, a survey was sent to delegates, contributors, and foundation employees, resulting in 19 responses (12 from major delegates with over 30M ARB voting power, 5 from service providers, and 2 from the foundation). Feedback from the Arbitrum community highlighted the following opportunities:
Rationale:
Reflecting on Arbitrum DAO’s marketing needs, we’re reminded of the quote from Tally’s governance book: “From chaos, patterns emerge, and from patterns come insights”.
Based on DAO feedback, we’ve identified key patterns:
Missions:
Example of the action plan for the next three months:
Duration: December 1 – February 28
Goal: Create a cohesive, memorable marketing strategy for Arbitrum DAO.
Action Items: Daily quality posts, weekly threads, and biweekly community spaces with ALL projects that want 2.


*Based this on posts 7 days a week (including meme development), Partner engagement with other X Accounts, delegates, grantees, etc.
The team lead has discretionary decision power and can remove/add contributors based on the context/workload. We will provide regular updates on our progress and continuously listen to the community to adjust the focus.
MILESTONE 1
MILESTONE 2
MILESTONE 3
Active members of the working group:
| Name | TG Handle | X account | Experience |
|---|---|---|---|
| ZER8 - Team Lead | @zer8_future | @zer8_future | Managed grant programs,created marketing campaigns and runs X accounts for 1Hive. |
| Coffee-crusher - Marketer/AMA Host | @coffeecrusher | @achartersmith | Marketer with +20 years of experience. |
| Haier - Marketing Strategy/ Research | @Haier_Ten | @TenHaier | Web3 marketing, Social Media and Community Manager |
| Tekr - Community updates | @tekr0x | @tekr0x | Builder, co-founder of Iggy Social, Update manager |
| René - Graphic Designer | @rene_hdz | @rene__hdz | Graphic designer with +10 years of experience |
| Eren - Partner relations | @Eren_Targ5 | @Eren_Targ5 | Strategist with +7 years of experience |
Multisig: The funds should/will be managed by the MSS.
Milestone-based funding will be based upon the deliverables of the marketing team at the end of Month 1 (20%), Month 2 (40%), and Month 3 (40% ) and requires active contribution for each milestone (month), to receive payment. Any remaining marketing compensation at the end of month 3 will be clawed back to the Dao or used to fund other initiatives that require urgent resource allocation.
This proposal is the final conclusion after three months of work by the first bottoms-up initiative in the Arbitrum DAO, the contributors were not part of a team or had any connections on the social graph prior to this, but still managed to coordinate, market Arbitrum DAO and draft this proposal. We know this is far from perfect, but we believe these types of efforts should be nurtured, learned from and duplicated. At the end of the day, this is Arbitrum DAO.
You can read about the accomplishments of the Social Media Fellowship here.
If you're interested in joining us, you can do so here: https://t.me/+Ttawgg1eAMI3OGJk
This proposal is also meant to ask some open questions like:
-How do Dao funded projects get marketing support from Arbitrum? Will it get support from the DAO, Foundation, OL, or? -How can we coordinate better across all Arbitrum X accounts? -How can we permisionlessly allow anyone(curated) to post from the DAO X account?
PS. This group was recruited by the Fellowships group and formed organically in a bottoms-up way, the contributors didn't know or have ever collaborated with each other prior to this effort and are from very diverse geographical locations
Thank you @ZER8 for the proposal. I agree on the need for Arbitrum DAO to step up its game with marketing and communications, especially considering the great work being done on this front by competing L2s.
Generally, I am supportive of the proposal, but I want to share a few suggestions and questions:
Thank you @ZER8 for the proposal. I agree on the need for Arbitrum DAO to step up its game with marketing and communications, especially considering the great work being done on this front by competing L2s.
Generally, I am supportive of the proposal, but I want to share a few suggestions and questions:
Thank you @ZER8 for the proposal. I agree on the need for Arbitrum DAO to step up its game with marketing and communications, especially considering the great work being done on this front by competing L2s.
Generally, I am supportive of the proposal, but I want to share a few suggestions and questions:
Thank you @ZER8 for the proposal. I agree on the need for Arbitrum DAO to step up its game with marketing and communications, especially considering the great work being done on this front by competing L2s.
Generally, I am supportive of the proposal, but I want to share a few suggestions and questions:
The following reflects the views of GMX’s Governance Committee, and is based on the combined research, evaluation, and consensus of various committee members.
The following reflects the views of GMX’s Governance Committee, and is based on the combined research, evaluation, and consensus of various committee members.
The proposal seems to have the right intentions, but does not offer a fully convincing strategy to drive results effectively. It outlines ambitiously large objectives. Within the described 3-month trial period, it would need to be incredibly focused to drive results. We are concerned that the required focus to do that is missing, however.
Establishing success metrics is difficult for a broad proposal like this. We noted an attempt to quantify growth KPIs with an example in the comments, but these seem unlikely to be achieved (the involved X Page currently has only 490 followers). Moreover, we feel that growing a new X account for the Arbitrum DAO is a worse approach than facilitating better coordination between all the existing Arbitrum channels. This should be more of a focus.
The requested Budget feels somewhat excessive. 70K ARB for 3 months in total, with the project lead receiving 10,000 ARB per month for 10 hours of work per week, doesn’t seem prudent. We appreciate that the Fellowship members have worked pro bono so far, but don’t believe that justifies this level of expenditure.
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
One suggestion from the earlier discussion we’d like to highlight, lastly, regarding other potential added value the Fellowship could offer:
Next up, Taka, the head of marketing at the Arbitrum Foundation, gave a presentation on his confidential work-in-progress strategy for Arbitrum Marketing in 2025 with subsequent discussions on how the DAO can aid the Foundation’s marketing team in their work. This was an amazing and productive discussion, and without diving into too many (still confidential) details, Arbitrum service providers are starting to enact a plan to help move marketing to a magnitude higher level of sophistication.
The following reflects the views of GMX’s Governance Committee, and is based on the combined research, evaluation, and consensus of various committee members.
The following reflects the views of GMX’s Governance Committee, and is based on the combined research, evaluation, and consensus of various committee members.
The proposal seems to have the right intentions, but does not offer a fully convincing strategy to drive results effectively. It outlines ambitiously large objectives. Within the described 3-month trial period, it would need to be incredibly focused to drive results. We are concerned that the required focus to do that is missing, however.
Establishing success metrics is difficult for a broad proposal like this. We noted an attempt to quantify growth KPIs with an example in the comments, but these seem unlikely to be achieved (the involved X Page currently has only 490 followers). Moreover, we feel that growing a new X account for the Arbitrum DAO is a worse approach than facilitating better coordination between all the existing Arbitrum channels. This should be more of a focus.
The requested Budget feels somewhat excessive. 70K ARB for 3 months in total, with the project lead receiving 10,000 ARB per month for 10 hours of work per week, doesn’t seem prudent. We appreciate that the Fellowship members have worked pro bono so far, but don’t believe that justifies this level of expenditure.
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
One suggestion from the earlier discussion we’d like to highlight, lastly, regarding other potential added value the Fellowship could offer:
Next up, Taka, the head of marketing at the Arbitrum Foundation, gave a presentation on his confidential work-in-progress strategy for Arbitrum Marketing in 2025 with subsequent discussions on how the DAO can aid the Foundation’s marketing team in their work. This was an amazing and productive discussion, and without diving into too many (still confidential) details, Arbitrum service providers are starting to enact a plan to help move marketing to a magnitude higher level of sophistication.
Next up, Taka, the head of marketing at the Arbitrum Foundation, gave a presentation on his confidential work-in-progress strategy for Arbitrum Marketing in 2025 with subsequent discussions on how the DAO can aid the Foundation’s marketing team in their work. This was an amazing and productive discussion, and without diving into too many (still confidential) details, Arbitrum service providers are starting to enact a plan to help move marketing to a magnitude higher level of sophistication.
Noticed this was mentioned in the Devcon recap, has there been any coordination between this Fellowship and the Foundation around a joint strategy for next year?
Next up, Taka, the head of marketing at the Arbitrum Foundation, gave a presentation on his confidential work-in-progress strategy for Arbitrum Marketing in 2025 with subsequent discussions on how the DAO can aid the Foundation’s marketing team in their work. This was an amazing and productive discussion, and without diving into too many (still confidential) details, Arbitrum service providers are starting to enact a plan to help move marketing to a magnitude higher level of sophistication.
Noticed this was mentioned in the Devcon recap, has there been any coordination between this Fellowship and the Foundation around a joint strategy for next year?
The vision I have at least is to enable the DAO to have a “bounty” like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc
The vision I have at least is to enable the DAO to have a “bounty” like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc
This is a good idea. Perhaps it is not worth focusing on a specific channel, given the comment about the presence of a number of Arbitrum accounts with a large number of subscribers. Perhaps it is worth developing some kind of incentive system for channels that will somehow promote voting, report on DAO events and their discussions. Depending on the number of views, retweets, channels would be given small rewards. Thus, Arbitrum would have a large pool of accounts that would have incentives to inform their subscribers at low cost.
To do this, it is necessary to think over a budget that will be small, but sufficient for the accounts to be interested, and describe this in a specific proposal.
And ofc, this is all conceptual and experimental so we’re kinda radically open to any feedback or ideas along the way as well :pray:
And ofc, this is all conceptual and experimental so we’re kinda radically open to any feedback or ideas along the way as well :pray:
I think we're mis communicating. I'm suggesting that the current proposal feels too generalist. I'd rather have Arbitrum Gaming Marketing, and Arbitrum DeFi Marketing, etc. So even if the audience size is smaller, the content is focused and relevant.
I want to thank everyone who has commented on the proposal and helped us understand what part of the DAO thinks. We will analyze all of your inputs and considerations and UPDATE THE CURRENT VERSION OF THE PROPOSAL.
Truly appreciate everyone who has taken time to give us feedback and share their thoughts about marketing Arbitrum DAO :blue_heart:.
I generally support the goal behind this proposal, as I believe a well-defined marketing strategy is crucial for the growth and visibility of the DAO. However, I share some of the concerns raised in the discussion:
Account Fragmentation: With multiple accounts already representing the DAO, adding more could create confusion rather than clarity. If this proposal proceeds, ensuring coordination and aligning efforts with existing accounts to prevent fragmentation will be the main challenge.
Permissionless Posting: While I support empowering the community to engage and contribute, I also recognize potential risks. This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
Becoming the go-to resource on everything related to Arbitrum DAO and its initiatives.
The question you raise on “how do DAO-funded projects get marketing support?” is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum’s growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
Thank you @ZER8 - we appreciate this proposal and agree on the need for Arbitrum DAO to better communicate its initiatives to the wider community.
The question you raise on "how do DAO-funded projects get marketing support?" is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum's growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
gm @ZER8, we’ve gone through the submitted proposal and would outline our thoughts on it below.
We agree in principle that Arbitrum needs a better and more active growth and marketing approach, however believe the proposal in itself needs more consideration to become more cohesive for Arbitrum as a whole, and not the DAO alone.
gm @ZER8, we’ve gone through the submitted proposal and would outline our thoughts on it below.
We agree in principle that Arbitrum needs a better and more active growth and marketing approach, however believe the proposal in itself needs more consideration to become more cohesive for Arbitrum as a whole, and not the DAO alone.
-Who is the expected audience for the social media channel? If they’re delegates and others curious of what the DAO is doing, how does it add value to the overall Arbitrum ecosystem and the DAO specifically? -Why does the DAO need a social media strategy? -What is the end goal and benefit for the DAO?
We agree with the points raised by @AbdullahUmar on the fragmentation of attention across different Arbitrum social accounts and the other points raised https://forum.arbitrum.foundation/t/mission-activate-the-arbitrum-community-and-market-arbitrum-dao-arbitrum-fellowships-proposal/27475/9?u=castlecapital
We also agree with @pedro that better coordination is needed with AF
I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).
We believe that creating an ecosystem growth and marketing plan requires more thorough consideration and involvement from all actors involved, including Arbitrum Foundation and OffChain labs. This strategy should include and leverage ArbitrumDAO activities for the broader ecosystem's benefit.
Whether this involves the support of a DAO “social media” manager together to the current account handler or the creation of a specific working group, it should be framed as a long-term framework to operate within, and non an ad-hoc project.
For this reason, we have our concerns with regard to the self-appointment of members, and agree with @Gabriel, on the insufficient information provided. https://forum.arbitrum.foundation/t/mission-activate-the-arbitrum-community-and-market-arbitrum-dao-arbitrum-fellowships-proposal/27475/28?u=castlecapital
Furthermore, as a very verbal participant in the ecosystem and growth and marketing specialist, we’d love to participate in the matter, and propose to open up this proposal to a broader approach which could ultimately lead to a long-term strategy bringing back Arbitrum to the previous heights in an increasingly competitive landscape.
As it stands, we will not be voting in favor of this proposal as we feel there are too many gaps in its overall strategy, consideration of other channels Arbitrum already has, and vague information about the proposed team's experience.
I understand your pov perfectly and I feel the same, all initiatives should be independently marketed accordingly.
All the major programs you outlined above need promotion, but it feels like something outside of the scope of this proposal which seeks to create and test a more organic dao marketing function targeted at dao initiatives, projects, etc. Marketing those major initiatives doesn not fill the "gap" we currently have in Arbitrum which is... New projects, proposals, can t gain traction, visibility as well as certain dao initiatives.
I understand your pov perfectly and I feel the same, all initiatives should be independently marketed accordingly.
All the major programs you outlined above need promotion, but it feels like something outside of the scope of this proposal which seeks to create and test a more organic dao marketing function targeted at dao initiatives, projects, etc. Marketing those major initiatives doesn not fill the "gap" we currently have in Arbitrum which is... New projects, proposals, can t gain traction, visibility as well as certain dao initiatives.
We can support the programs tho.
The vision I have at least is to enable the DAO to have a “bounty” like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc
The vision I have at least is to enable the DAO to have a “bounty” like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc
This is a good idea. Perhaps it is not worth focusing on a specific channel, given the comment about the presence of a number of Arbitrum accounts with a large number of subscribers. Perhaps it is worth developing some kind of incentive system for channels that will somehow promote voting, report on DAO events and their discussions. Depending on the number of views, retweets, channels would be given small rewards. Thus, Arbitrum would have a large pool of accounts that would have incentives to inform their subscribers at low cost.
To do this, it is necessary to think over a budget that will be small, but sufficient for the accounts to be interested, and describe this in a specific proposal.
And ofc, this is all conceptual and experimental so we’re kinda radically open to any feedback or ideas along the way as well :pray:
And ofc, this is all conceptual and experimental so we’re kinda radically open to any feedback or ideas along the way as well :pray:
I think we're mis communicating. I'm suggesting that the current proposal feels too generalist. I'd rather have Arbitrum Gaming Marketing, and Arbitrum DeFi Marketing, etc. So even if the audience size is smaller, the content is focused and relevant.
I want to thank everyone who has commented on the proposal and helped us understand what part of the DAO thinks. We will analyze all of your inputs and considerations and UPDATE THE CURRENT VERSION OF THE PROPOSAL.
Truly appreciate everyone who has taken time to give us feedback and share their thoughts about marketing Arbitrum DAO :blue_heart:.
I generally support the goal behind this proposal, as I believe a well-defined marketing strategy is crucial for the growth and visibility of the DAO. However, I share some of the concerns raised in the discussion:
Account Fragmentation: With multiple accounts already representing the DAO, adding more could create confusion rather than clarity. If this proposal proceeds, ensuring coordination and aligning efforts with existing accounts to prevent fragmentation will be the main challenge.
Permissionless Posting: While I support empowering the community to engage and contribute, I also recognize potential risks. This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
Becoming the go-to resource on everything related to Arbitrum DAO and its initiatives.
The question you raise on “how do DAO-funded projects get marketing support?” is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum’s growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
Thank you @ZER8 - we appreciate this proposal and agree on the need for Arbitrum DAO to better communicate its initiatives to the wider community.
The question you raise on "how do DAO-funded projects get marketing support?" is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum's growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
gm @ZER8, we’ve gone through the submitted proposal and would outline our thoughts on it below.
We agree in principle that Arbitrum needs a better and more active growth and marketing approach, however believe the proposal in itself needs more consideration to become more cohesive for Arbitrum as a whole, and not the DAO alone.
gm @ZER8, we’ve gone through the submitted proposal and would outline our thoughts on it below.
We agree in principle that Arbitrum needs a better and more active growth and marketing approach, however believe the proposal in itself needs more consideration to become more cohesive for Arbitrum as a whole, and not the DAO alone.
-Who is the expected audience for the social media channel? If they’re delegates and others curious of what the DAO is doing, how does it add value to the overall Arbitrum ecosystem and the DAO specifically? -Why does the DAO need a social media strategy? -What is the end goal and benefit for the DAO?
We agree with the points raised by @AbdullahUmar on the fragmentation of attention across different Arbitrum social accounts and the other points raised https://forum.arbitrum.foundation/t/mission-activate-the-arbitrum-community-and-market-arbitrum-dao-arbitrum-fellowships-proposal/27475/9?u=castlecapital
We also agree with @pedro that better coordination is needed with AF
I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).
We believe that creating an ecosystem growth and marketing plan requires more thorough consideration and involvement from all actors involved, including Arbitrum Foundation and OffChain labs. This strategy should include and leverage ArbitrumDAO activities for the broader ecosystem's benefit.
Whether this involves the support of a DAO “social media” manager together to the current account handler or the creation of a specific working group, it should be framed as a long-term framework to operate within, and non an ad-hoc project.
For this reason, we have our concerns with regard to the self-appointment of members, and agree with @Gabriel, on the insufficient information provided. https://forum.arbitrum.foundation/t/mission-activate-the-arbitrum-community-and-market-arbitrum-dao-arbitrum-fellowships-proposal/27475/28?u=castlecapital
Furthermore, as a very verbal participant in the ecosystem and growth and marketing specialist, we’d love to participate in the matter, and propose to open up this proposal to a broader approach which could ultimately lead to a long-term strategy bringing back Arbitrum to the previous heights in an increasingly competitive landscape.
As it stands, we will not be voting in favor of this proposal as we feel there are too many gaps in its overall strategy, consideration of other channels Arbitrum already has, and vague information about the proposed team's experience.
I understand your pov perfectly and I feel the same, all initiatives should be independently marketed accordingly.
All the major programs you outlined above need promotion, but it feels like something outside of the scope of this proposal which seeks to create and test a more organic dao marketing function targeted at dao initiatives, projects, etc. Marketing those major initiatives doesn not fill the "gap" we currently have in Arbitrum which is... New projects, proposals, can t gain traction, visibility as well as certain dao initiatives.
I understand your pov perfectly and I feel the same, all initiatives should be independently marketed accordingly.
All the major programs you outlined above need promotion, but it feels like something outside of the scope of this proposal which seeks to create and test a more organic dao marketing function targeted at dao initiatives, projects, etc. Marketing those major initiatives doesn not fill the "gap" we currently have in Arbitrum which is... New projects, proposals, can t gain traction, visibility as well as certain dao initiatives.
We can support the programs tho.
I generally support the goal behind this proposal, as I believe a well-defined marketing strategy is crucial for the growth and visibility of the DAO. However, I share some of the concerns raised in the discussion:
Account Fragmentation: With multiple accounts already representing the DAO, adding more could create confusion rather than clarity. If this proposal proceeds, ensuring coordination and aligning efforts with existing accounts to prevent fragmentation will be the main challenge.
Permissionless Posting: While I support empowering the community to engage and contribute, I also recognize potential risks. This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
At this stage, I don’t have a strong opinion on the proposal as key elements of a concrete strategy, such as KPIs, are still unclear. However, I will continue to follow the discussions to gain a clearer perspective. Keep up the good work!
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
Thank you for the feedback. This is our purpose in reality, we want to be a coordination function between the large arbitrum community as outlined here.
The need for more coordination with all the Arbitrum DAO ecosystem accounts and also other valuable and educative partner media outlets.
Becoming the go-to resource on everything related to Arbitrum DAO and its initiatives.
You guys talk about “being the go-to resource”, which sounds great, but how does that manifest itself? For example, what are the metrics, the number of interactions or the reach? That needs to be made clear.
Creating Arbitrum DAO marketing strategies that are relevant today and stick. We want to test, learn, and reiterate
This proposal is the final conclusion after three months of work by the first bottoms-up initiative in the Arbitrum DAO,
The three-month trial period is a bit short: It is recommended to collect more feedback from the community during the process and make adjustments as you go, so that you don't have to wait for the end of the three months to find out what's wrong.
I'm not good at web3 marketing, but I think social media marketing can't be separated from hotspots, so I suggest that the group arrange a person to focus on industry hotspots, and make content with hotspots to improve the communication effect. At the same time, the community needs and habits of different regions are not the same, for example, Asian users may be more active, you can design differentiated promotional content for different regions. In the Asia-Pacific and Europe and the United States, we will look for some external KOL (opinion leaders) or cooperative media to help expand the publicity volume, so that the coverage is broader. Immature suggestions, for reference only
The question you raise on “how do DAO-funded projects get marketing support?” is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum’s growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
We do want KPIs if the DAO thinks this proposal is valuable, but it's like the chicken and the egg problem atm.. should we create KPIs or should we get funded and work towards high quality and high value KPIs or should we create some KPIs and wait for the funding signal.
we're doing this with 0 funding and we want to co-create the KPIs with the DAO. Myself and a few other people have been contributing to this account for almost a year now, all pro-bono, it just felt wrong to impose KPIs on people that are already working for free.
Thank you @ZER8 - we appreciate this proposal and agree on the need for Arbitrum DAO to better communicate its initiatives to the wider community.
The question you raise on "how do DAO-funded projects get marketing support?" is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum's growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
Based on this, we believe this proposal goes in the right direction.
However, we suggest adding KPIs for growing and improving engagement in the Arbitrum DAO X account. For example, the account currently has 526 followers, what is the expected growth rate in the number of followers? Or, is there a target engagement rate? We believe setting KPIs is more relevant than defining a milestone with the number of posts per month, as the former is more quality-oriented and value-oriented, while the latter could be reached with low-quality content.
Hi,
at the Aave DAO we do have a similiar approach but not quite the same. Instead of having a central account we do align on posts for "marketing" purposes and tag all relevant parties to reach as many people as possible. So every member of the DAO can propose a thread or something else they would like to post and boost engagement with other DAO member and their follower base.
Hi,
at the Aave DAO we do have a similiar approach but not quite the same. Instead of having a central account we do align on posts for "marketing" purposes and tag all relevant parties to reach as many people as possible. So every member of the DAO can propose a thread or something else they would like to post and boost engagement with other DAO member and their follower base.
Having a dedicated account may help to make it easer to post, but would need to grow a lot first to reach a lot people.
Also some other questions I have.
Thank you
Noticed this was mentioned in the Devcon recap, has there been any coordination between this Fellowship and the Foundation around a joint strategy for next year?
The foundation will probly support us if we do a great job! :)
Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.
Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.
Appreciate the constructive critisism tbh, I think this is not at all about brand dilution, if Arbitrum DAO is a DAO then it would have multiple DAO ran accounts, what we propose here via this proposal is a way of enabling the DAO to market itself one way of the other.
This leaves a lot of opportunity on the table regarding outreach.
The reason we have participated in the Fellowship program and have presented this proposal is because we(and other people as well) believe there is an opportunity at least for the following years to promote Arbitrum DAo natively by enabling DAO contributors, entities, etc to run an account or promote the hundreds of small projects, grant recepients, etc that would benefit from a little more exposure withing the ecosystem. In that regard we wish to be a sort of signaling function that constantly searches for projects that need more promotion.
This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
Love it, this is a great suggestion, agree it needs to be balanced. I think we could create a system in which we have a weekly/monthly agenda. People can submit content and it will be ranked and prioritized according to the agendas priorities.
Thank you for the clarification! It helps us better understand your vision.
This is exactly what we have done this far and want to continue to do. We already hosted spaces for Gitcoin GG rounds which are on Arbitrum, for Grant Ships, for Giveth and other projects that build on Arbitrum and would benefit from marketing support. All pro-bono.
Thank you for the clarification! It helps us better understand your vision.
This is exactly what we have done this far and want to continue to do. We already hosted spaces for Gitcoin GG rounds which are on Arbitrum, for Grant Ships, for Giveth and other projects that build on Arbitrum and would benefit from marketing support. All pro-bono.
We appreciate the pro-bono work you've already done in supporting projects through hosting spaces on X.
We support the proposal and look forward to seeing this initiative move forward, as well as contributing to the growth of the Arbitrum ecosystem together.
I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.
I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.
thanks for sharing your concerns, we do not in any way have that goal in mind and it would be impossible for us to do so because we will create mini campaigns with certain themes from the start which involve creating educational content taylored for each of them, including visually.
我建议这个团队与现有的营销团队进行接触和协调,以了解他们需要什么以及他们如何参与。通过在他们的工作基础上,并将您的提案整合到更广泛的营销框架中,资金和资源可以得到更高效的部署。
I personally love this, if I understood it right the Clusters would be similar to swarms(an idea I know you're not new to and I also love).
I would say that atm, we're kinda a social media cluster-swarm doing pro bono stuff for the DAO.
I personally love this, if I understood it right the Clusters would be similar to swarms(an idea I know you're not new to and I also love).
I would say that atm, we're kinda a social media cluster-swarm doing pro bono stuff for the DAO.
Arbitrum caters to a large variety of stakeholders and groups, and a generalist social media strategy feels counterproductive. I’d recommend focusing on a more specific user persona to ensure the work doesn’t gets drowned in the sea of Web3 noise.
This is exactly what we're trying to avoid, by trying to lay the grounds of a "permissionless" social media outlet that represents the DAOs voice, the whole goal of the social media group is to support the DAO, projects, builders, etc in a more decentralized way. The vision I have at least is to enable the DAO to have a "bounty" like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc
And ofc, this is all conceptual and experimental so we're kinda radically open to any feedback or ideas along the way as well :pray:
While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.
While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.
We're not at that stage yet, the first phase in the proposal(which I agree is not clearly laid out in it) is to promote projects, builders, delegates, etc which are underpromoted
We strongly support the focus on helping smaller and newer projects gain recognition within the community. We would like to suggest including educational templates or best practice guides for community engagement. This would help projects market themselves more effectively and provide clear direction for getting started.
We would like to suggest including educational templates or best practice guides for community engagement
Great suggestion, this would be really helpful for a lot of people!
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
Hello! thanks for the post.
I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).
Hello! thanks for the post.
I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).
I have a few questions:
This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.
Does this mean the proposal will be submitted to Questbook, or are you seeking funding approved directly by the DAO?
It would also be helpful if you could share some metrics achieved so far from the account on X.: DAO_Arbitrum.
I would also like to know if you have spoken with anyone from the Arbitrum Foundation (AF), as there has been an account, @arbitrumdao_gov, for a few months now, which has more followers than the account you manage. I’m concerned that having multiple Arbitrum accounts representing the DAO could create confusion among people interested in participating. From my perspective, the DAO and the AF should coordinate marketing efforts rather than fragmenting them. When I participated in the LTIPP, we coordinated some efforts with the AF and saw a significant impact; I believe we should replicate that again, with a clear strategy in place.
I agree with what @AbdullahUmar mentioned
Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.
I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.
I. 10-20 X spaces with an audience bigger than 1000-2000
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
V. Growing our following to 1-5k high value Arbinauts
Lastly, I believe marketing efforts should be approached jointly with the AF. It’s essential to have clear objectives and a mission for the DAO so that these efforts are aligned and not merely isolated actions. We should also set consistent budgets and establish a long-term plan that goes beyond just a few posts and spaces on X.
Thanks again for the proposal and for initiating an important discussion.
Thanks for this proposal. A few questions:
Build a clear, cohesive social media strategy and a single channel for all initiatives.
The following reflects the views of the Lampros DAO (formerly ‘Lampros Labs DAO’) governance team, composed of Chain_L (@Blueweb), @Euphoria, and Hirangi Pandya (@Nyx), based on our combined research, analysis, and ideation.
Thank you for sharing this comprehensive marketing proposal. We believe it presents several important initiatives for growing the Arbitrum ecosystem.
The following reflects the views of the Lampros DAO (formerly ‘Lampros Labs DAO’) governance team, composed of Chain_L (@Blueweb), @Euphoria, and Hirangi Pandya (@Nyx), based on our combined research, analysis, and ideation.
Thank you for sharing this comprehensive marketing proposal. We believe it presents several important initiatives for growing the Arbitrum ecosystem.
The Arbitrum ecosystem is in steady (and hopefully sustainable) expansion mode! This means there is a constant influx of contributors, proposals, projects, grant recipients, builders, etc. that need marketing support, education, and nurturing.
We appreciate how this proposal addresses a crucial gap in the ecosystem. Beyond the development and onboarding of new protocols, a marketing strategy is essential for reaching new users.
While the proposal mentions measuring engagement strategies, we would like to see more specific details about the target KPIs and success metrics that this team will track.
Expand Arbitrum DAO to Lens and Farcaster and explore other platforms as well
The multi-platform approach is promising, particularly the inclusion of Web3-native platforms. This will definitely help in reaching new users and expanding our community presence.
Research ways of permissionlessly running the account by Arbitrum DAO members
We are excited to see how this develops, particularly in finding ways to enable DAO members to participate in it.
While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.
The need to promote, highlight and support Arbitrum DAO grantees, small/medium/large projects, service providers, etc. amplify their efforts.
We strongly support the focus on helping smaller and newer projects gain recognition within the community. We would like to suggest including educational templates or best practice guides for community engagement. This would help projects market themselves more effectively and provide clear direction for getting started.
I’d like to know why you think the team has a vague experience. In my view, they have a lot of experience and seem to be well selected.
Idk for me the Expereince column says really nothing (e.g. "+10 years exp in x") and im not trying to be hard on anyone.
It’s a great thing that this team wants to boost marketing support for Arbitrum DAO initiatives. I commend the team behind this proposal for their well-intentioned efforts. We should continually back community efforts and their dedication. However, I have some opinions I'd like to share constructively. As @AbdullahUmar already mentioned, there are multiple channels, accounts, and marketing teams dedicated to Arbitrum. Introducing another separate marketing initiative may lead to overlap and potentially fragment our audience. This could potentially dilute Arbitrum’s brand message.
I think this project would be even better if it focused on a long-term strategy that unites all the existing marketing efforts. Collaborating with the current marketing teams to align and synchronize messaging can help us all pull harder in the same direction, this way we'll achieve way more than if isolated teams work independently.
becoming the preferred resource for DAO information and promoting various DAO programs, etc., but a more detailed plan is needed on how to implement and evaluate the results.
Overall, I support the direction proposed by the proposal, but feel that there is a need to further optimize the implementation details, be more transparent about the budget, and also ensure broad community participation. If the proposal team can put more effort into these areas, I believe it will be easier to gain support.
Even though I agree that we need to promote DAO activity more and improve it, I'm still not convinced by this proposal, especially with such a large team (with relatively vague experience) at this stage.
What is the rationale to dilute/replace the current ArbDAO brand??
Additionally, I would like to see a more detailed proposal on KPIs and how the results will be analyzed.
We find the proposal interesting and agree with the reasons behind it. However, we believe it’s important to highlight one of the questions you raised regarding all the Arbitrum X Accounts. We think a better use of resources would be to have a single team (likely larger than the one proposed) managing the Arbitrum accounts. Have you considered creating a dedicated team for this task?
Regarding the permissions to post on the DAO X account, one option could be to handle it through requests that the team would review and approve before posting. Discord could be used as a platform for submitting these requests.
I generally support the goal behind this proposal, as I believe a well-defined marketing strategy is crucial for the growth and visibility of the DAO. However, I share some of the concerns raised in the discussion:
Account Fragmentation: With multiple accounts already representing the DAO, adding more could create confusion rather than clarity. If this proposal proceeds, ensuring coordination and aligning efforts with existing accounts to prevent fragmentation will be the main challenge.
Permissionless Posting: While I support empowering the community to engage and contribute, I also recognize potential risks. This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
At this stage, I don’t have a strong opinion on the proposal as key elements of a concrete strategy, such as KPIs, are still unclear. However, I will continue to follow the discussions to gain a clearer perspective. Keep up the good work!
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
Thank you for the feedback. This is our purpose in reality, we want to be a coordination function between the large arbitrum community as outlined here.
The need for more coordination with all the Arbitrum DAO ecosystem accounts and also other valuable and educative partner media outlets.
Becoming the go-to resource on everything related to Arbitrum DAO and its initiatives.
You guys talk about “being the go-to resource”, which sounds great, but how does that manifest itself? For example, what are the metrics, the number of interactions or the reach? That needs to be made clear.
Creating Arbitrum DAO marketing strategies that are relevant today and stick. We want to test, learn, and reiterate
This proposal is the final conclusion after three months of work by the first bottoms-up initiative in the Arbitrum DAO,
The three-month trial period is a bit short: It is recommended to collect more feedback from the community during the process and make adjustments as you go, so that you don't have to wait for the end of the three months to find out what's wrong.
I'm not good at web3 marketing, but I think social media marketing can't be separated from hotspots, so I suggest that the group arrange a person to focus on industry hotspots, and make content with hotspots to improve the communication effect. At the same time, the community needs and habits of different regions are not the same, for example, Asian users may be more active, you can design differentiated promotional content for different regions. In the Asia-Pacific and Europe and the United States, we will look for some external KOL (opinion leaders) or cooperative media to help expand the publicity volume, so that the coverage is broader. Immature suggestions, for reference only
The question you raise on “how do DAO-funded projects get marketing support?” is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum’s growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
We do want KPIs if the DAO thinks this proposal is valuable, but it's like the chicken and the egg problem atm.. should we create KPIs or should we get funded and work towards high quality and high value KPIs or should we create some KPIs and wait for the funding signal.
we're doing this with 0 funding and we want to co-create the KPIs with the DAO. Myself and a few other people have been contributing to this account for almost a year now, all pro-bono, it just felt wrong to impose KPIs on people that are already working for free.
Thank you @ZER8 - we appreciate this proposal and agree on the need for Arbitrum DAO to better communicate its initiatives to the wider community.
The question you raise on "how do DAO-funded projects get marketing support?" is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum's growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
Based on this, we believe this proposal goes in the right direction.
However, we suggest adding KPIs for growing and improving engagement in the Arbitrum DAO X account. For example, the account currently has 526 followers, what is the expected growth rate in the number of followers? Or, is there a target engagement rate? We believe setting KPIs is more relevant than defining a milestone with the number of posts per month, as the former is more quality-oriented and value-oriented, while the latter could be reached with low-quality content.
Hi,
at the Aave DAO we do have a similiar approach but not quite the same. Instead of having a central account we do align on posts for "marketing" purposes and tag all relevant parties to reach as many people as possible. So every member of the DAO can propose a thread or something else they would like to post and boost engagement with other DAO member and their follower base.
Hi,
at the Aave DAO we do have a similiar approach but not quite the same. Instead of having a central account we do align on posts for "marketing" purposes and tag all relevant parties to reach as many people as possible. So every member of the DAO can propose a thread or something else they would like to post and boost engagement with other DAO member and their follower base.
Having a dedicated account may help to make it easer to post, but would need to grow a lot first to reach a lot people.
Also some other questions I have.
Thank you
Noticed this was mentioned in the Devcon recap, has there been any coordination between this Fellowship and the Foundation around a joint strategy for next year?
The foundation will probly support us if we do a great job! :)
Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.
Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.
Appreciate the constructive critisism tbh, I think this is not at all about brand dilution, if Arbitrum DAO is a DAO then it would have multiple DAO ran accounts, what we propose here via this proposal is a way of enabling the DAO to market itself one way of the other.
This leaves a lot of opportunity on the table regarding outreach.
The reason we have participated in the Fellowship program and have presented this proposal is because we(and other people as well) believe there is an opportunity at least for the following years to promote Arbitrum DAo natively by enabling DAO contributors, entities, etc to run an account or promote the hundreds of small projects, grant recepients, etc that would benefit from a little more exposure withing the ecosystem. In that regard we wish to be a sort of signaling function that constantly searches for projects that need more promotion.
This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
Love it, this is a great suggestion, agree it needs to be balanced. I think we could create a system in which we have a weekly/monthly agenda. People can submit content and it will be ranked and prioritized according to the agendas priorities.
Thank you for the clarification! It helps us better understand your vision.
This is exactly what we have done this far and want to continue to do. We already hosted spaces for Gitcoin GG rounds which are on Arbitrum, for Grant Ships, for Giveth and other projects that build on Arbitrum and would benefit from marketing support. All pro-bono.
Thank you for the clarification! It helps us better understand your vision.
This is exactly what we have done this far and want to continue to do. We already hosted spaces for Gitcoin GG rounds which are on Arbitrum, for Grant Ships, for Giveth and other projects that build on Arbitrum and would benefit from marketing support. All pro-bono.
We appreciate the pro-bono work you've already done in supporting projects through hosting spaces on X.
We support the proposal and look forward to seeing this initiative move forward, as well as contributing to the growth of the Arbitrum ecosystem together.
I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.
I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.
thanks for sharing your concerns, we do not in any way have that goal in mind and it would be impossible for us to do so because we will create mini campaigns with certain themes from the start which involve creating educational content taylored for each of them, including visually.
我建议这个团队与现有的营销团队进行接触和协调,以了解他们需要什么以及他们如何参与。通过在他们的工作基础上,并将您的提案整合到更广泛的营销框架中,资金和资源可以得到更高效的部署。
I personally love this, if I understood it right the Clusters would be similar to swarms(an idea I know you're not new to and I also love).
I would say that atm, we're kinda a social media cluster-swarm doing pro bono stuff for the DAO.
I personally love this, if I understood it right the Clusters would be similar to swarms(an idea I know you're not new to and I also love).
I would say that atm, we're kinda a social media cluster-swarm doing pro bono stuff for the DAO.
Arbitrum caters to a large variety of stakeholders and groups, and a generalist social media strategy feels counterproductive. I’d recommend focusing on a more specific user persona to ensure the work doesn’t gets drowned in the sea of Web3 noise.
This is exactly what we're trying to avoid, by trying to lay the grounds of a "permissionless" social media outlet that represents the DAOs voice, the whole goal of the social media group is to support the DAO, projects, builders, etc in a more decentralized way. The vision I have at least is to enable the DAO to have a "bounty" like system in which it can fund, support, promote initiatives to anyone -regardless of influence, scope, etc
And ofc, this is all conceptual and experimental so we're kinda radically open to any feedback or ideas along the way as well :pray:
While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.
While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.
We're not at that stage yet, the first phase in the proposal(which I agree is not clearly laid out in it) is to promote projects, builders, delegates, etc which are underpromoted
We strongly support the focus on helping smaller and newer projects gain recognition within the community. We would like to suggest including educational templates or best practice guides for community engagement. This would help projects market themselves more effectively and provide clear direction for getting started.
We would like to suggest including educational templates or best practice guides for community engagement
Great suggestion, this would be really helpful for a lot of people!
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
Hello! thanks for the post.
I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).
Hello! thanks for the post.
I’m glad you raised this point and that marketing is being discussed again. I have discussed with the Foundation the need to coordinate marketing between the AF and the DAO. I believe the importance of coordinating a better marketing approach is crucial to maximize the reach of everything generated in the DAO (proposals, initiatives, programs, etc.).
I have a few questions:
This proposal represents the outcome of the only Fellowship that “survived” and was a requirement of the program, it may not follow the proposal “pipeline” and could apply to a grant program, eg: Questbook. We have delayed posting the proposal to gather more relevant feedback.
Does this mean the proposal will be submitted to Questbook, or are you seeking funding approved directly by the DAO?
It would also be helpful if you could share some metrics achieved so far from the account on X.: DAO_Arbitrum.
I would also like to know if you have spoken with anyone from the Arbitrum Foundation (AF), as there has been an account, @arbitrumdao_gov, for a few months now, which has more followers than the account you manage. I’m concerned that having multiple Arbitrum accounts representing the DAO could create confusion among people interested in participating. From my perspective, the DAO and the AF should coordinate marketing efforts rather than fragmenting them. When I participated in the LTIPP, we coordinated some efforts with the AF and saw a significant impact; I believe we should replicate that again, with a clear strategy in place.
I agree with what @AbdullahUmar mentioned
Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.
I’m concerned about the design of the KPIs, as threads can be easily copied and pasted from other content generators, which makes the proposed cost seem high.
I. 10-20 X spaces with an audience bigger than 1000-2000
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
V. Growing our following to 1-5k high value Arbinauts
Lastly, I believe marketing efforts should be approached jointly with the AF. It’s essential to have clear objectives and a mission for the DAO so that these efforts are aligned and not merely isolated actions. We should also set consistent budgets and establish a long-term plan that goes beyond just a few posts and spaces on X.
Thanks again for the proposal and for initiating an important discussion.
Thanks for this proposal. A few questions:
Build a clear, cohesive social media strategy and a single channel for all initiatives.
The following reflects the views of the Lampros DAO (formerly ‘Lampros Labs DAO’) governance team, composed of Chain_L (@Blueweb), @Euphoria, and Hirangi Pandya (@Nyx), based on our combined research, analysis, and ideation.
Thank you for sharing this comprehensive marketing proposal. We believe it presents several important initiatives for growing the Arbitrum ecosystem.
The following reflects the views of the Lampros DAO (formerly ‘Lampros Labs DAO’) governance team, composed of Chain_L (@Blueweb), @Euphoria, and Hirangi Pandya (@Nyx), based on our combined research, analysis, and ideation.
Thank you for sharing this comprehensive marketing proposal. We believe it presents several important initiatives for growing the Arbitrum ecosystem.
The Arbitrum ecosystem is in steady (and hopefully sustainable) expansion mode! This means there is a constant influx of contributors, proposals, projects, grant recipients, builders, etc. that need marketing support, education, and nurturing.
We appreciate how this proposal addresses a crucial gap in the ecosystem. Beyond the development and onboarding of new protocols, a marketing strategy is essential for reaching new users.
While the proposal mentions measuring engagement strategies, we would like to see more specific details about the target KPIs and success metrics that this team will track.
Expand Arbitrum DAO to Lens and Farcaster and explore other platforms as well
The multi-platform approach is promising, particularly the inclusion of Web3-native platforms. This will definitely help in reaching new users and expanding our community presence.
Research ways of permissionlessly running the account by Arbitrum DAO members
We are excited to see how this develops, particularly in finding ways to enable DAO members to participate in it.
While the proposal mentions enabling marketing request submissions, we would appreciate more details about the submission process/platform you would have planned and the criteria for request approval.
The need to promote, highlight and support Arbitrum DAO grantees, small/medium/large projects, service providers, etc. amplify their efforts.
We strongly support the focus on helping smaller and newer projects gain recognition within the community. We would like to suggest including educational templates or best practice guides for community engagement. This would help projects market themselves more effectively and provide clear direction for getting started.
I’d like to know why you think the team has a vague experience. In my view, they have a lot of experience and seem to be well selected.
Idk for me the Expereince column says really nothing (e.g. "+10 years exp in x") and im not trying to be hard on anyone.
It’s a great thing that this team wants to boost marketing support for Arbitrum DAO initiatives. I commend the team behind this proposal for their well-intentioned efforts. We should continually back community efforts and their dedication. However, I have some opinions I'd like to share constructively. As @AbdullahUmar already mentioned, there are multiple channels, accounts, and marketing teams dedicated to Arbitrum. Introducing another separate marketing initiative may lead to overlap and potentially fragment our audience. This could potentially dilute Arbitrum’s brand message.
I think this project would be even better if it focused on a long-term strategy that unites all the existing marketing efforts. Collaborating with the current marketing teams to align and synchronize messaging can help us all pull harder in the same direction, this way we'll achieve way more than if isolated teams work independently.
becoming the preferred resource for DAO information and promoting various DAO programs, etc., but a more detailed plan is needed on how to implement and evaluate the results.
Overall, I support the direction proposed by the proposal, but feel that there is a need to further optimize the implementation details, be more transparent about the budget, and also ensure broad community participation. If the proposal team can put more effort into these areas, I believe it will be easier to gain support.
Even though I agree that we need to promote DAO activity more and improve it, I'm still not convinced by this proposal, especially with such a large team (with relatively vague experience) at this stage.
What is the rationale to dilute/replace the current ArbDAO brand??
Additionally, I would like to see a more detailed proposal on KPIs and how the results will be analyzed.
We find the proposal interesting and agree with the reasons behind it. However, we believe it’s important to highlight one of the questions you raised regarding all the Arbitrum X Accounts. We think a better use of resources would be to have a single team (likely larger than the one proposed) managing the Arbitrum accounts. Have you considered creating a dedicated team for this task?
Regarding the permissions to post on the DAO X account, one option could be to handle it through requests that the team would review and approve before posting. Discord could be used as a platform for submitting these requests.
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
V. Growing our following to 1-5k high value Arbinauts
This is just an example which I wrote to explain how KPIs would look, but I do believe we should add more concrete KPIs in the proposal.
Thanks for this proposal. A few questions:
Build a clear, cohesive social media strategy and a single channel for all initiatives.
Streamline DAO social media communication and coordination role between other Arbitrum DAO accounts
general notes: I've been advocating for a while for the importance of Business Clusters. Arbitrum caters to a large variety of stakeholders and groups, and a generalist social media strategy feels counterproductive. I'd recommend focusing on a more specific user persona to ensure the work doesn't gets drowned in the sea of Web3 noise.
It’s a great thing that this team wants to boost marketing support for Arbitrum DAO initiatives. I commend the team behind this proposal for their well-intentioned efforts. We should continually back community efforts and their dedication. However, I have some opinions I'd like to share constructively. As @AbdullahUmar already mentioned, there are multiple channels, accounts, and marketing teams dedicated to Arbitrum. Introducing another separate marketing initiative may lead to overlap and potentially fragment our audience. This could potentially dilute Arbitrum’s brand message.
I think this project would be even better if it focused on a long-term strategy that unites all the existing marketing efforts. Collaborating with the current marketing teams to align and synchronize messaging can help us all pull harder in the same direction, this way we'll achieve way more than if isolated teams work independently.
becoming the preferred resource for DAO information and promoting various DAO programs, etc., but a more detailed plan is needed on how to implement and evaluate the results.
I agree with duokong, If we incorporate some marketing analytics for the collective marketing efforts, we could get a clearer picture of what's already being done and how to make it better. Providing clear data and insights can help all teams understand what's working and where improvements are needed. This analytical approach can serve as a common ground to coordinate and optimize strategies collectively.
I suggest this team engage and coordinate with existing marketing teams to understand what they need and how they can pitch in. By building upon their work and integrating your proposal into the broader marketing framework, funding and resources could be deployed more efficiently.
Below are the opinions of the UADP:
Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.
Below are the opinions of the UADP:
Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.

Awareness of DAO proposals and programs are communicated well already. There are active channels, like the one on Telegram, that have thousands of users. We would like to see a more compelling case be made regarding why this group is necessary. Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.

If the target audience is non-active DAO participants, then it could be helpful. It could also be helpful for non-DAO members. But that is the exact audience that may actually be confused by a 7th Arbitrum account. As for DAO members that are active, they already actively defer to forums and Telegram chats, so this may not be a compelling addition. Food for thought.
Hey
This is the account: https://x.com/DAO_Arbitrum
We removed the 2 options, the 2nd one was for a QF round for all the Arbitrum marketing outlets
Hard to put KPIs on something like this in this crude form, but I would say:
I. 10-20 X spaces with an audience bigger than 1000-2000
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
Hey
This is the account: https://x.com/DAO_Arbitrum
We removed the 2 options, the 2nd one was for a QF round for all the Arbitrum marketing outlets
Hard to put KPIs on something like this in this crude form, but I would say:
I. 10-20 X spaces with an audience bigger than 1000-2000
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
V. Growing our following to 1-5k high value Arbinauts
We love the proposal, but with some of our team coming from a communications background, we have a few doubts (or rhetorical questions to consider or debate) about it:
We love the proposal, but with some of our team coming from a communications background, we have a few doubts (or rhetorical questions to consider or debate) about it:
We think the proposal is positive overall, and we’d vote in favor of it. We also see a lot of potential here, so it might be worth considering these points...
Hello! Thanks for your proposal.
I have a few questions:
Hello, appreciate the questions :slight_smile:
How much influence or decision-making power will the DAO have over what the marketing-team decides or does? I’m talking about elements like language, aesthetic, tone, irreverence, and so on.
Hello, appreciate the questions :slight_smile:
How much influence or decision-making power will the DAO have over what the marketing-team decides or does? I’m talking about elements like language, aesthetic, tone, irreverence, and so on.
Our end goal is to create/research a way(probly using Hats protocol) to allow anyone to create content and curate it.
Also, it seems like a missed opportunity that there’s no mention (maybe it’s there, and I overlooked it, but it seems odd not to see it) of branching out to YouTube. I get that it’s much more expensive and complex than Twitter, but relying on Twitter alone doesn’t feel like enough, especially since it’s prone to creating echo chambers. YouTube, on the other hand, has a broader reach and makes it easier to produce content for both current supporters and newcomers.
And, regarding the composition of the group members: do you plan to open applications so that DAO members can join the SMF?
I’d like to mention a few important points: I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
I’d like to mention a few important points: I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
Thanks for being interested and for brining up these great points!
I’d like to mention a few important points: I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
To clarify, this whole effort is an experiment started by L2beats via the Fellowships, we're the only team that survived and we managed to do the things outlined in the proposal as well as the survey. The goal of the survey was to get inputs from the Arbitrum community and we did: everyone has their own idea of "how we could market the DAO", some converge, some diverge.
Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I’d love to support you on that side, everything related to implementing a “Digital Marketing” strategy. This would undoubtedly help reinforce the brand’s identity and make Arbitrum’s branding more noticeable.
I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it’s essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.
We posted this proposal to send a signal to the DAO to see if this is something that it is interested in and we're excited to get as much feedback as possible :blue_heart: :rocket:
especially with such a large team (with relatively vague experience) at this stage.
especially with such a large team (with relatively vague experience) at this stage.
I'd like to know why you think the team has a vague experience. In my view, they have a lot of experience and seem to be well selected.
Additionally, I would like to see a more detailed proposal on KPIs and how the results will be analyzed.
Shoutout to the dream team for creating a path forward for Arbitrum’s community engagement! Arbitrum’s initiatives and DAO-backed projects deserve much greater visibility and I believe this three-month experimental phase could give us many insights on how to accomplish this.
A quick question for the team: Have you considered working alongside the current Arbitrum ambassadors? I believe that by leveraging their established community presence and insights, powerful synergies could emerge. The ambassadors already have rapport with the community and understand its nuances, so collaborating with them might amplify the impact of this initiative.
Shoutout to the dream team for creating a path forward for Arbitrum’s community engagement! Arbitrum’s initiatives and DAO-backed projects deserve much greater visibility and I believe this three-month experimental phase could give us many insights on how to accomplish this.
A quick question for the team: Have you considered working alongside the current Arbitrum ambassadors? I believe that by leveraging their established community presence and insights, powerful synergies could emerge. The ambassadors already have rapport with the community and understand its nuances, so collaborating with them might amplify the impact of this initiative.
Also, thinking ahead, it might be valuable to formalize metrics to assess content success (e.g., growth in engagement, community sentiment, and campaign reach). This data could reinforce future funding and justify scaling efforts based on evidence of impact.
This is a very good proposal, and I fully support its implementation. First of all, I'm delighted to meet the Marketing (Social Media) team behind the Arbitrum accounts. I've seen some of you active in the forum (like @Tekr0x.eth), but I didn't know you were part of the team. I appreciate your activity on X/Twitter; I've received notifications and attended spaces where I've learned about the ecosystem and expanded my list of contacts who contribute to Arbitrum in various ways.
I'd like to mention a few important points: I think it's important that based on the surveys you conducted with foundation members, you've reached these conclusions and agreed to carry out this 3-month project. A "focus group" activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
This is a very good proposal, and I fully support its implementation. First of all, I'm delighted to meet the Marketing (Social Media) team behind the Arbitrum accounts. I've seen some of you active in the forum (like @Tekr0x.eth), but I didn't know you were part of the team. I appreciate your activity on X/Twitter; I've received notifications and attended spaces where I've learned about the ecosystem and expanded my list of contacts who contribute to Arbitrum in various ways.
I'd like to mention a few important points: I think it's important that based on the surveys you conducted with foundation members, you've reached these conclusions and agreed to carry out this 3-month project. A "focus group" activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
I believe the marketing team should be the one to define the community name, although "Arbinauts" could be a good option. I like that lends itself well to giving the brand its own identity. I think a very attractive branding can be achieved.
Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I'd love to support you on that side, everything related to implementing a "Digital Marketing" strategy. This would undoubtedly help reinforce the brand's identity and make Arbitrum's branding more noticeable.
I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it's essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.
Hi, thanks for answering all my questions! I’m interested in the Telegram group, so I’ll probably join... Regarding this first phase, do you have a specific goal in mind for X? something like a specific number of followers, interactions, engagement or similar? Im interested in the criteria for this type of project since I have some experience with them (mainly in communication strategy, so I always look for the qualitative within the quantitative—hence my questions).
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
V. Growing our following to 1-5k high value Arbinauts
This is just an example which I wrote to explain how KPIs would look, but I do believe we should add more concrete KPIs in the proposal.
Thanks for this proposal. A few questions:
Build a clear, cohesive social media strategy and a single channel for all initiatives.
Streamline DAO social media communication and coordination role between other Arbitrum DAO accounts
general notes: I've been advocating for a while for the importance of Business Clusters. Arbitrum caters to a large variety of stakeholders and groups, and a generalist social media strategy feels counterproductive. I'd recommend focusing on a more specific user persona to ensure the work doesn't gets drowned in the sea of Web3 noise.
It’s a great thing that this team wants to boost marketing support for Arbitrum DAO initiatives. I commend the team behind this proposal for their well-intentioned efforts. We should continually back community efforts and their dedication. However, I have some opinions I'd like to share constructively. As @AbdullahUmar already mentioned, there are multiple channels, accounts, and marketing teams dedicated to Arbitrum. Introducing another separate marketing initiative may lead to overlap and potentially fragment our audience. This could potentially dilute Arbitrum’s brand message.
I think this project would be even better if it focused on a long-term strategy that unites all the existing marketing efforts. Collaborating with the current marketing teams to align and synchronize messaging can help us all pull harder in the same direction, this way we'll achieve way more than if isolated teams work independently.
becoming the preferred resource for DAO information and promoting various DAO programs, etc., but a more detailed plan is needed on how to implement and evaluate the results.
I agree with duokong, If we incorporate some marketing analytics for the collective marketing efforts, we could get a clearer picture of what's already being done and how to make it better. Providing clear data and insights can help all teams understand what's working and where improvements are needed. This analytical approach can serve as a common ground to coordinate and optimize strategies collectively.
I suggest this team engage and coordinate with existing marketing teams to understand what they need and how they can pitch in. By building upon their work and integrating your proposal into the broader marketing framework, funding and resources could be deployed more efficiently.
Below are the opinions of the UADP:
Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.
Below are the opinions of the UADP:
Marketing initiatives generally have strong benefits for communities, and DAOs often lack a system for facilitating these functions effectively. This leaves a lot of opportunity on the table regarding outreach. However, with the multiple social media initiatives presently active for Arbitrum—each having thousands of followers already—this proposal doesn’t seem to be the best allocation of resources.

Awareness of DAO proposals and programs are communicated well already. There are active channels, like the one on Telegram, that have thousands of users. We would like to see a more compelling case be made regarding why this group is necessary. Dilution in brand is not to be taken lightly. Using a new brand on a smaller account may confuse people.

If the target audience is non-active DAO participants, then it could be helpful. It could also be helpful for non-DAO members. But that is the exact audience that may actually be confused by a 7th Arbitrum account. As for DAO members that are active, they already actively defer to forums and Telegram chats, so this may not be a compelling addition. Food for thought.
Hey
This is the account: https://x.com/DAO_Arbitrum
We removed the 2 options, the 2nd one was for a QF round for all the Arbitrum marketing outlets
Hard to put KPIs on something like this in this crude form, but I would say:
I. 10-20 X spaces with an audience bigger than 1000-2000
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
Hey
This is the account: https://x.com/DAO_Arbitrum
We removed the 2 options, the 2nd one was for a QF round for all the Arbitrum marketing outlets
Hard to put KPIs on something like this in this crude form, but I would say:
I. 10-20 X spaces with an audience bigger than 1000-2000
II. 100 original posts on Arbitrum
III. 30 long threads/explainers on Arbitrum
IV. At least 10 new organisations/projects on Arbitrum want to do activities with us
V. Growing our following to 1-5k high value Arbinauts
We love the proposal, but with some of our team coming from a communications background, we have a few doubts (or rhetorical questions to consider or debate) about it:
We love the proposal, but with some of our team coming from a communications background, we have a few doubts (or rhetorical questions to consider or debate) about it:
We think the proposal is positive overall, and we’d vote in favor of it. We also see a lot of potential here, so it might be worth considering these points...
Hello! Thanks for your proposal.
I have a few questions:
Hello, appreciate the questions :slight_smile:
How much influence or decision-making power will the DAO have over what the marketing-team decides or does? I’m talking about elements like language, aesthetic, tone, irreverence, and so on.
Hello, appreciate the questions :slight_smile:
How much influence or decision-making power will the DAO have over what the marketing-team decides or does? I’m talking about elements like language, aesthetic, tone, irreverence, and so on.
Our end goal is to create/research a way(probly using Hats protocol) to allow anyone to create content and curate it.
Also, it seems like a missed opportunity that there’s no mention (maybe it’s there, and I overlooked it, but it seems odd not to see it) of branching out to YouTube. I get that it’s much more expensive and complex than Twitter, but relying on Twitter alone doesn’t feel like enough, especially since it’s prone to creating echo chambers. YouTube, on the other hand, has a broader reach and makes it easier to produce content for both current supporters and newcomers.
And, regarding the composition of the group members: do you plan to open applications so that DAO members can join the SMF?
I’d like to mention a few important points: I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
I’d like to mention a few important points: I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
Thanks for being interested and for brining up these great points!
I’d like to mention a few important points: I think it’s important that based on the surveys you conducted with foundation members, you’ve reached these conclusions and agreed to carry out this 3-month project. A “focus group” activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
To clarify, this whole effort is an experiment started by L2beats via the Fellowships, we're the only team that survived and we managed to do the things outlined in the proposal as well as the survey. The goal of the survey was to get inputs from the Arbitrum community and we did: everyone has their own idea of "how we could market the DAO", some converge, some diverge.
Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I’d love to support you on that side, everything related to implementing a “Digital Marketing” strategy. This would undoubtedly help reinforce the brand’s identity and make Arbitrum’s branding more noticeable.
I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it’s essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.
We posted this proposal to send a signal to the DAO to see if this is something that it is interested in and we're excited to get as much feedback as possible :blue_heart: :rocket:
especially with such a large team (with relatively vague experience) at this stage.
especially with such a large team (with relatively vague experience) at this stage.
I'd like to know why you think the team has a vague experience. In my view, they have a lot of experience and seem to be well selected.
Additionally, I would like to see a more detailed proposal on KPIs and how the results will be analyzed.
Shoutout to the dream team for creating a path forward for Arbitrum’s community engagement! Arbitrum’s initiatives and DAO-backed projects deserve much greater visibility and I believe this three-month experimental phase could give us many insights on how to accomplish this.
A quick question for the team: Have you considered working alongside the current Arbitrum ambassadors? I believe that by leveraging their established community presence and insights, powerful synergies could emerge. The ambassadors already have rapport with the community and understand its nuances, so collaborating with them might amplify the impact of this initiative.
Shoutout to the dream team for creating a path forward for Arbitrum’s community engagement! Arbitrum’s initiatives and DAO-backed projects deserve much greater visibility and I believe this three-month experimental phase could give us many insights on how to accomplish this.
A quick question for the team: Have you considered working alongside the current Arbitrum ambassadors? I believe that by leveraging their established community presence and insights, powerful synergies could emerge. The ambassadors already have rapport with the community and understand its nuances, so collaborating with them might amplify the impact of this initiative.
Also, thinking ahead, it might be valuable to formalize metrics to assess content success (e.g., growth in engagement, community sentiment, and campaign reach). This data could reinforce future funding and justify scaling efforts based on evidence of impact.
This is a very good proposal, and I fully support its implementation. First of all, I'm delighted to meet the Marketing (Social Media) team behind the Arbitrum accounts. I've seen some of you active in the forum (like @Tekr0x.eth), but I didn't know you were part of the team. I appreciate your activity on X/Twitter; I've received notifications and attended spaces where I've learned about the ecosystem and expanded my list of contacts who contribute to Arbitrum in various ways.
I'd like to mention a few important points: I think it's important that based on the surveys you conducted with foundation members, you've reached these conclusions and agreed to carry out this 3-month project. A "focus group" activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
This is a very good proposal, and I fully support its implementation. First of all, I'm delighted to meet the Marketing (Social Media) team behind the Arbitrum accounts. I've seen some of you active in the forum (like @Tekr0x.eth), but I didn't know you were part of the team. I appreciate your activity on X/Twitter; I've received notifications and attended spaces where I've learned about the ecosystem and expanded my list of contacts who contribute to Arbitrum in various ways.
I'd like to mention a few important points: I think it's important that based on the surveys you conducted with foundation members, you've reached these conclusions and agreed to carry out this 3-month project. A "focus group" activity could also have helped gather information in a dialogue setting. Together with feedback from marketing experts, a more extensive list of objectives could be extracted.
I believe the marketing team should be the one to define the community name, although "Arbinauts" could be a good option. I like that lends itself well to giving the brand its own identity. I think a very attractive branding can be achieved.
Within the team, it would be good to include a producer and a video editor to create informative reels for social media. If you open a vacancy, I'd love to support you on that side, everything related to implementing a "Digital Marketing" strategy. This would undoubtedly help reinforce the brand's identity and make Arbitrum's branding more noticeable.
I understand that measurable results can be obtained in 3 months, but I would love to have a vote before the end of the project to assess whether it's essential to continue the activity on social media. These activities and positions should be permanent to maintain a consistent line in everything related to Arbitrum marketing.
Hi, thanks for answering all my questions! I’m interested in the Telegram group, so I’ll probably join... Regarding this first phase, do you have a specific goal in mind for X? something like a specific number of followers, interactions, engagement or similar? Im interested in the criteria for this type of project since I have some experience with them (mainly in communication strategy, so I always look for the qualitative within the quantitative—hence my questions).